In recent years the global economy has seen a rise in entrepreneurship and an increase in start-up businesses. These entrepreneurs and start-ups focus on niche and specialty markets, and are uniquely positioned to respond to the wants and needs of their target markets.
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Start-ups are able to provide innovative products and services with a personalized and unique touch that sets them apart from the larger, longer-standing corporations that dominate certain markets.
Whether the business idea is an internet-based company, an organic food restaurant or a global non-profit, starting a successful company can be an exhausting and complex process. The visionaries behind start-ups are usually extremely over worked and can easily become over whelmed. In order for their businesses to succeed they must play a multitude of roles everyday, from manager, to store clerk, to janitor. While dedication and strong work ethic are ideal character traits for entrepreneurs and founders of start-ups, they can lead to burnout and a burned out leader is no good to a start-up business. Key to preventing burnout is learning how to delegate tasks and work with a team.
For many start-up leaders who are operating as sole entrepreneurs however, they are not able to afford a team of employees with whom they can share responsibilities. Delegation is important, because it permits entrepreneurs to focus on important, strategic decisions and tasks. This is where a virtual assistant can help.
Every entrepreneur wishes they had an extra pair of hands to help with their immense workload, or a way to improve their efficiency and therefore their business. Thankfully, the Internet makes all this possible, with the plethora of project and time management online tools available, and the recent phenomenon of the virtual assistant.
A virtual assistant works with entrepreneurs and professionals to provide online technical assistance. This assistance ranges from premium assistant email-responses, time-management, project research, to pursuing sales leads. Virtual assistants are a boon to start-up businesses, because they free up entrepreneurs' time so they have more time to focus on overall business-development tasks that are neglected in favor of time-intensive daily activities.
There are a variety of websites and companies offering entrepreneurs virtual assistant services, however Virtual Assistant Philippines Network is a top-rated source in the virtual assistant market. Our company offers business-owners access to highly-trained virtual assistants who can help them with a variety of tasks, on a regular or short-term basis.
The virtual assistants we have in our global network are all serious professionals and highly rated who go on to assist entrepreneurs, start-up businesses and influential corporation owners alike all over the world.
Virtual Assistant Philippines Network also provides online learning resources, tools and tips to virtual assistants in tasks such as data-entry, typing, record keeping, customer-service, transcription, email handling, website and graphic design and many more. You can count on us to help you and your start-up endeavor, find a virtual assistant who can fit seamlessly into your team and will work with you to improve your business.
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There are many ways to keep in touch with customers or approach new prospects. However, a well-written sales letter still has the power to persuade. Therefore, writing an effective sales letter is vital to improve your sales.
(i) Consider your purpose why you are sending a sales letter rather than using another form of communication or marketing. Whether announcing a product launch to a range of customers, or trying to get a meeting with a specific contact, weigh up whether it is the best means of making your initial approach.
(ii) Try to ensure the letter to get to the right person. You need to address the envelope personally so it is not dismissed as junk mail. A handwritten envelope should help get the letter past the customer's assistant, and is more likely to be opened.
(iii) Be personal. You should look at the customer's sales history and adapt it to reflect their particular buying habits. If there is only a small batch of letters, sign each one individually.
You should show that you understand your customer's problems and explain how your business provides a solution. Don't talk broadly about your business, talk about how it can help them specifically.
(iv) Use the right tone and language for your target customers. For example, you might use colourful language to sell organic baby food to parents, but adopt more practical terminology to offer a window-cleaning service.
(v) Include testimonials from customers. Endorsements will give other customers more confidence in you. You need to take your time and avoid spelling or grammatical errors. Mistakes that look unprofessional could undermine your letter's credibility. If you can't do it, please get somebody to proofread your letter before it is sent out. Put some thought into the design and ensure it is clearly laid out and easy to read. It includes a maximum of three or four lines per paragraph and add bullet points if necessary.
(vi) Include a call to action, for example 'Call us now on this number'. A command statement is likely to be more effective than a sentence that starts 'You can contact us'.
(vii) Add your website address to other contact details. Just because you are sending out letters offline, that does not mean you can't refer your customer to your website for further information.
Follow up a sales letter by calling the customer.
In short, writing an effective letter is important to boost up your sales in your organisation. It is vital to get a good sales letter as soon as possible if you can't.
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